Facebook Certified media buying professional : 410-101

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Facebook 410-101 Prüfungsthemen:

Facebook Certified media buying professional 410-101 Prüfungsfragen mit Lösungen

1. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Image
B) Placement
C) Audience
D) Dynamic Creative
E) Ad Type
F) Offer

2. What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A) Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
B) Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
C) Use Store Visit ads in order to bring traffic to the two specific retail stores.
D) Add map card with your page location.

3. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
B) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
C) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
D) The agency needs to create a new pixel and install it to the website.
E) You need to go to the Ad Account and assign the agency as partner.

4. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

A) You need to change frequency cap to 3 with post interaction campaigns.
B) You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
C) You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
D) You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
E) You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery

5. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Ad Account.
B) You need to create a new pixel and re-upload the product catalog.
C) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
D) You need to associate the client's website pixel with the product catalog in the Business Manager.
E) You should run remarketing campaigns without the Facebook pixel.

Fragen und Antworten: